7-Eleven Boneless Wings

The original wings campaign we did for them was so successful that 7-Eleven rolled out additional wing flavors and promoted them with the same look and feel of the original campaign. Click here to see the original campaign.

Landing Page

Facebook App - Naked Truth

Sell out 6 of your friends for 6 free wings! (Let's be honest. When you spam your friends to get free wings, you are not "inviting" them or "sharing" with them – you are selling them out.) So just tell the truth and enjoy some delicious wings. They come in 6 different flavors that are sauced to order.

Standard Banner Ad

Rich Banner Ad

Fruit 2o - Packaging Sticker

It's true – when you are thirsty, your brain confuses that sensation with hunger and makes you wanna eat. So you should drink more water, but I don't know about water packed with fake sugar...

7-Eleven Wings - Campaign

Created memorable illustrated characters and banner ad campaign that scored better than +90% of the competitors and resulted in increased sales and brand recognition.

Landing Page

Banner Ad

The banner campaign increased:

Brand Awareness by 4%
Online Ad Awareness by 17%
Brand Favorability by 12%
Visitation Intent by 9%

Also it outperformed restaurant norms on:

"Likeability" by 13%
"Relevance" by 7%
"Believability" by 11%
"New Information" by 25%

Almost four in ten respondents indicated that the ad would make them more likely to purchase wings at 7-Eleven.

After the success of this original wings campaign, the client decided to roll out additional wing flavors with a new campaign using the same look and feel. Click here to see the new campaign.