Created memorable illustrated characters and banner ad campaign that scored better than +90% of the competitors and resulted in increased sales and brand recognition.
Landing Page
Banner Ad
The banner campaign increased:
- Brand Awareness by 4%
- Online Ad Awareness by 17%
- Brand Favorability by 12%
- Visitation Intent by 9%
Also it outperformed restaurant norms on:
- "Likeability" by 13%
- "Relevance" by 7%
- "Believability" by 11%
- "New Information" by 25%
Almost four in ten respondents indicated that the ad would make them more likely to purchase wings at 7-Eleven.
After the success of this original wings campaign, the client decided to roll out additional wing flavors with a new campaign using the same look and feel. Click here to see the new campaign.