Optimized the content of their main site to fit in the mobile space.
Stroehmann - Option 2
"We don't just bake breads. We make memories." – this idea is presented in a simple photo of a family event. Everyone is sharing the same bread they’ve enjoyed all their lives. It’s one of those happy moments in life to which everyone can relate.
...but it wasn't my idea to include a cartoon grandpa shoving a girl to the side.
Stroehmann - Option 1
The clients wanted to reposition themselves as a modern brand while maintaining some of their Amish heritage and traditions.
As a solution, we took their beautiful black and white photos from the past and their iconic character, Granpa Stroehmann, and presented them in a modern framework, using simple shapes, bright colors and bold use of images and call-to-actions.