The banner campaign increased:

• Brand Awareness by 4%
• Online Ad Awareness by 17%
• Brand Favorability by 12%
• Visitation Intent by 9%​

It outperformed restaurant norms on:

• "Likeability" by 13%
• "Relevance" by 7%
• "Believability" by 11%
• "New Information" by 25%

Almost four in ten respondents indicated that the ad would make them more likely to purchase wings at 7-Eleven. 

After the success of this original wings campaign, the client decided to roll out additional wing flavors with a new campaign using the same look and feel. Click here to see the new campaign.