Organic Information Structure reimagines the way our digital information is organized.
Just like all the natural building blocks of our universe, from electrons to atoms, molecules, planets, and galaxies, there are no pre-defined structures or frameworks in an Organic Information Structure — structures are naturally shaped by individual building blocks, not the other way around.
In another words, position, depth, and size of these building blocks are purely determined by their DNA, or their data within them, and they organically come together to form a meaningful pattern based on how they are related to each other.
By applying the same logic to our digital experience, our digital content can be molded, arranged, and served to us purely based on our needs and preferences, not dictated by any physical shape or size of our computing devices or their pre-defined rigid and linear structures, such as list view or thumbnail view, that have come to dominate the presentation of digital information today.
To learn more, watch the video below from my latest presentation:
Or you can watch the brief explainer video below:
FYI – In case you are thinking that this is just a copy of Apple Watch UI, I wanted to clarify that the concept of Organic Information Structure was first published almost 2 years before Apple Watch came out, and a non-provisional patent (us 14/623,215) was filed with a proprietary algorithm for intelligent content organization.
In 2014, I quit my full time job to pursue a vision I had for the future of digital experience, and I had an opportunity to share my vision with over 800 people at SXSW. The video above is the summary of my presentation.
Articles about the presentation:
Back in 2013, I set out to challenge the UI conventions that were being used by all of the popular touchscreen camera apps in the market.
Rather than using the same old conventions that originated from The Leica I in 1925, I wanted to design a new camera interface that can take full advantage of today’s touchscreen capabilities and provide the most beautiful and efficient picture taking and editing experiences.
Below is a side-by-side comparison video between Gestures Camera app and Camera+ app, which was the most popular camera app at the time: